If you are doing this, stop it, right now. This is plain and simple fear of chance because the new feature hasn't even been giving a fair test ride yet and is being dismissed.
Stop immediately looking for what is wrong with new features and start giving them a fair chance to work for you. Look for the opportunities just as hard, or harder, than you look for the faults.
What prompted this post is Facebook Timelines for Pages. When they were announced many people hated them for a number of reasons, the big one for businesses was that you could no longer have a custom landing page to welcome people who hadn't liked your page yet and encourage them to do so (often with a coupon, free video, etc.). However now a month since Timeline became available for Pages and a few days after it became universal for Pages we have this article from TechCrunch on the impact of Timeline. Here's the key points for Pages under 1 million Likes (that's most of us):
- Rate of new Likes was virtually the same (down by 0.04% which is statistically insignificant)
- People Talking About This numbers went up by 67.4% on average
- Comments per post went up by 40% on average
- Likes per Post went up by 60.3% on average
Sometimes new features do flop or negatively impact your business no matter what you do. When that happens it's terrible and you may feel at a loss for what to do and it makes you fear every new change. Fearing change though makes you less flexible and adaptable which becomes a cycle where every change, even those that might have helped you, are resisted until you either pull out of the cycle or your business fails. Even big companies that have been around for decades can succumb to this, look at Kodak which used to be the premier name in photography but is now in bankruptcy because it held on to film for so long that it was too far behind when it started making digital cameras to catch up.